Saucony Identity
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CLIENT:
The Stride Rite Corp.

AGENCY:
Desgrippes Gobé

DESIGN:
Adam Augustyn

CREATIVE DIRECTOR:
William Morrisey

EXECUTIVE CREATIVE
DIRECTOR:
David Israel

YEAR: 2007

My identity design was selected by the client to represent the Saucony shoe brand. It combines an evolution of the clients trademark 3 stones inside a river stream. This new "swoosh" confroms well with the agressive design of Saucony's new running shoes. Combined with a smart and friendly sans serif type design, the new mark speaks to the active and communal nature among runners.

Identity, Look & Feel, Tone of Voice Sketches
 

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Previous Mark
 


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New Identity

 

Advertising
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Concept: 01
 

Advertising
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Concept: 02
 

Advertising
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Concept: 03
 

Advertising
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Concept: 04
 

Advertising
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Concept: 05
 

Advertising Concept
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Poster Series
 

Advertising Concept
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Wild Posting
 

Advertising Concept
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Billboard