Coca-Cola
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CLIENT:
Coca-Cola

AGENCY:
Brand Integration Group (B.I.G.), Ogilvy & Mather NYC

DESIGN:
Adam Augustyn, Peter Kaplan, Charles Watlington, Christian Cervantes

CREATIVE DIRECTOR:
Barry Deck

YEAR: 2005

Coke developed several new beverage products in 2005, including the coffee/soda Coke BLAK (now defunct), and Coke Zero (no calories). Ogilvy had the task of branding these new products as well as revamping the entire brand system for all of Coca-Cola worldwide. Below are some of my contributions to the effort.

Identity, Look & Feel Exploratory

Coke Blak
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Concept Sketch: 01

Coke Blak
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Concept Sketch: 02

Coke Blak
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Identity Color Breakdowns

Coke Blak
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Studio Blak Site: My Pattern!

Coke Zero
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Concept Sketch: 01

Coke Zero
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Concept Sketch: 02

Coke Zero
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Identiy Expressive Evolution